Overview
THE CHALLENGE
Community organizations are notoriously hard to scale. What works in one room doesn't automatically work in 17. The challenge wasn't just logistics — it was preserving quality, selectivity, and member experience while growing fast enough to matter.
Build without losing soul.
THE APPROACH
I built the operational infrastructure before expanding — membership criteria, regional leader selection, onboarding SOPs, CRM, event frameworks, and financial modeling — so that each new market launched with the same standard as Austin, not a degraded version of it.
Build the playbook first. Then execute.
THE OUTCOME
In under 12 months, it became a genuine national organization. Multiple national and local sponsorships secured. Financial modeling built to support 22 leagues. A team of 17 regional leaders running decentralized operations across the country.
17 Markets. 1,500+ Members. Still running.
WHAT I ACTUALLY BUILT
The machine behind the community.
End to End Tech Stack
Built the website, registration flows, CRM architecture, and sales automation from zero. Every touchpoint a founder had with the company ran through systems I designed and implemented.
Regional Leader Playbook
Created the hiring criteria, onboarding system, and operational SOPs that allowed 17 regional leaders to run their markets independently without constant oversight — or quality loss.
Sponsorship & Revenue Model
Secured multiple national and local sponsorships by building a pitch-ready sponsorship framework and financial model that showed exactly what sponsors were buying into and why it was worth it.
Built detailed financial modeling to support expansion from 4 to 22 leagues across 12 months, including unit economics per market, breakeven analysis, and investor-ready projections.
Financial Model for Scale